Reisefroh Product Owner Bernard Miletic uses several strategies to grow their email list, which is particularly popular among students interested in sustainable travel. He offers a high-value lead magnet, implements interactive polls, and uses Prism Reach’s personalized sign-up forms to convert blog readers into subscribers.
One of his most effective tactics is using Prism Reach’s personalized sign-up forms with content-matched CTAs (Calls to Action). This approach has increased his conversion rate from 3.75% with standard forms to 6.38% with personalized forms – a remarkable 70.13% boost in CTR!
This significant improvement in sign-ups is just one reason why Bernard’s sustainable travel content reaches more eco-conscious explorers than ever before. Read on to discover why Reisefroh switched to Prism Reach and how they’re growing their community with email marketing!
Key Challenges and Goals
- Reisefroh aimed to increase their newsletter subscription rate
- Build a community of like-minded individuals interested in sustainable travel
- Effectively leverage their website traffic to convert readers into subscribers
How Reisefroh Uses Prism Reach
Reisefroh is a website dedicated to sustainable travel, primarily serving the German-speaking market. The Reisefroh team has built an engaged community of travelers who appreciate the brand’s first-hand experiences and eco-friendly values. The brand uses the following Prism Reach features, among others:
- Personalized Sign-up Forms: Reisefroh boosts subscription rates by automatically matching sign-up form CTAs to blog post content.
- Personalized Newsletters: Reisefroh creates tailored email content based on subscriber preferences and behavior.
Choosing Prism Reach for a hands-off approach and time savings, the Reisefroh team is no stranger to email marketing. They have been building their list since founding Reisefroh, recognizing email’s power to connect with their audience on a personal level.
“We’ve always known that email is crucial for building our community. It allows us to share our travel experiences and connect with like-minded individuals who are passionate about sustainable travel.”
Before switching to Prism Reach, Bernard used MailerLite. While he was satisfied with their service, he decided to try Prism Reach after hearing about its innovative features and hands-off approach.
After using both Prism Reach and MailerLite for a short period, he decided to switch all of his marketing to Prism Reach for three main reasons:
- The hands-off approach
- The significant time savings
- The easy integration and import of their existing email list
“Prism Reach’s hands-off approach has been a game-changer for us. It saves us so much time, allowing us to focus on creating great content while still growing our email list effectively.”
Bernard found the process of importing their existing list to Prism Reach seamless, which made the transition even smoother.
Improving Subscription Rates by Over 50% With Personalized Sign-up Forms
As a travel website, Reisefroh’s content is highly personal and based on first-hand experiences. This makes building a community of like-minded individuals crucial to their success.
Reisefroh leverages the traffic from their blog posts by implementing Prism Reach’s personalized sign-up forms. These forms automatically match the call-to-action (CTA) to the content of each article, making them more relevant and appealing to readers.
“The personalized sign-up forms have been incredible for us. We’ve seen our subscription rate increase by over 50% since implementing them. It’s like having a tailored invitation for each reader to join our community.”
This strategy has proven highly effective, with the conversion rate jumping from 3.75% with standard forms to 6.38% with the personalized versions – a 70.13% increase in CTR.
Consistently providing value with travel hacks and insider tips is key to Reisefroh’s success. Bernard and his team share travel hacks, insider tips, and secrets from their own experiences.
They also use various content types to engage their audience, including:
- An exclusive eBook: “20 Best Travel Hacks for Sustainable Travel”
- Interactive polls to generate engagement
- Personalized recommendations based on user preferences
By sharing this valuable content, Reisefroh builds stronger relationships with their subscribers that go beyond simple transactions.
“Our content is all about helping people travel more sustainably and authentically. By sharing our personal experiences and tips, we hope to inspire and guide our community towards more eco-friendly adventures.”
Going Forward: Expanding Content and Leveraging User Attributes
Bernard has two main plans for Reisefroh’s future marketing strategy. The first is to create more blog posts and content for their website, aiming to convert even more visitors into email subscribers.
The second is to leverage Prism Reach’s “user attributes” feature to send hyper-segmented campaigns when launching new products or services.
“We’re excited about the potential of the “user attributes” feature. It will allow us to tailor our offerings even more precisely to our subscribers’ interests and travel preferences.”
Head over to the Reisefroh website to discover more about sustainable travel and join their community of eco-conscious explorers.
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